Independent report ยท October 2026

The DAS 2026 Growth Report.

What the UK's most progressive accountancy firms are doing to win clients in 2027. Written from two days on the show floor, with a 30-day checklist you can start on Monday.

  • [N] themes from the talks and the floor
  • What [N] firm owners told me about winning clients
  • A 30-day checklist, one action at a time

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What's inside.

The themes

Seven themes from the talks and the floor. Each one covers what was said, what it means for a small firm, and one thing to do this month.

What firm owners told me

Three questions put to [N] firm owners on the show floor, with the answers charted.

Winning clients in 2027

Where clients will come from, how to be found when prospects ask an AI assistant, and how to market in a regulated profession.

Your 30-day checklist

A week-by-week list of single actions, so the report ends up as work done, not a PDF in a folder.

Why I wrote this

Efficiency is pointless if you can't bring on more clients.

The overwhelming theme of the Digital Accountancy Show was how AI can make your practice more efficient. That's brilliant, but it only matters if the next five big clients turn up.

So this report is about that question. It's built from conversations with [N] accountants, plus the talks and workshops I went to on scaling a practice through good sales and marketing.

Harry Wintour

Founder, Whitecross Digital

About Whitecross Digital.

Whitecross Digital is a marketing agency built specifically for accountants, bookkeepers and financial services firms. Before founding it, Harry Wintour spent his career in finance sales in London, including time as a finance and FX broker sourcing funding for SMEs, the same businesses your firm looks after.

So there's no explaining what MTD is, no stock-photo calculator posts, and no marketing that makes your professional body wince. We run social media, paid ads and SEO for firms that are brilliant at what they do but hard to find online.

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