This Privacy Policy explains how Whitecross Digital ("we", "us", "our") collects, uses, and protects your personal data when you visit our website (whitecrossdigital.co.uk) or otherwise interact with us. Whitecross Digital is based in Kent, United Kingdom.
If you have any questions about this policy or how we handle your data, you can contact us at hello@whitecrossdigital.co.uk.
We may collect the following types of personal data:
Contact information you provide directly, such as your name, email address, phone number, and business name, when you fill in a contact form, book a call, or otherwise get in touch with us.
Information about your enquiry, such as the details you share about your business or what you're looking for help with.
Website usage data, collected automatically through Google Analytics, including pages visited, time spent on the site, general location (city/country level, not precise address), device and browser type, and how you arrived at our site (e.g. search engine, social media, direct link).
Communications data, including the content of emails or messages you send us, and records of calls or meetings we have with you.
We use your personal data for the following purposes:
To respond to your enquiries and provide the services you've asked about.
To manage our relationship with you if you become a client, including contracts, invoicing, and ongoing communication.
To send you marketing communications, such as updates, offers, or content we think may be relevant to you, where you have given us consent to do so or where we otherwise have a lawful basis (for example, if you are an existing client and the marketing relates to similar services).
To understand how people use our website, so we can improve it, using aggregated and anonymised analytics data where possible.
To comply with our legal and regulatory obligations.
Under UK GDPR, we rely on the following lawful bases:
Consent — for sending marketing emails to people who are not yet clients, and for non-essential analytics cookies (where applicable).
Contract — for processing data necessary to provide services to clients.
Legitimate interests — for responding to enquiries, maintaining business records, and basic website analytics that don't significantly impact your privacy.
Legal obligation — where we are required to retain or disclose data by law (e.g. tax records).
If you provide your contact details through our website (for example, via the contact form), we may send you marketing emails about our services, provided you have given consent to receive these. You can withdraw this consent at any time by clicking "unsubscribe" in any marketing email, or by contacting us directly at hello@whitecrossdigital.co.uk. Withdrawing consent will not affect any service you've already engaged us for.
We use HubSpot as our customer relationship management (CRM) platform to store and manage contact and enquiry data. HubSpot is a third-party provider that may store data outside the UK/EU; where this occurs, appropriate safeguards (such as Standard Contractual Clauses) are in place to ensure your data remains protected in line with UK GDPR requirements.
We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse, including using reputable, GDPR-compliant third-party tools and limiting access to personal data to those who need it to perform their role.
We retain personal data only for as long as necessary for the purposes it was collected:
Enquiry data from people who do not become clients is generally retained for up to 24 months, after which it is deleted unless you have asked us to keep it for a longer-term opportunity.
Client data is retained for the duration of our working relationship and for a further period afterward as required for tax, legal, or accounting purposes (typically up to 7 years in the UK).
Marketing consent records are retained until you withdraw consent or request deletion.
We do not sell your personal data. We may share your data with:
Third-party service providers who help us run our business, such as our CRM provider (HubSpot), website hosting provider (Webflow), email service provider, and accounting software — all of whom are contractually bound to protect your data and only use it for the purposes we specify.
Professional advisors, such as accountants or legal advisors, where necessary.
Authorities or regulators, where required by law.
Under UK GDPR, you have the right to:
Access the personal data we hold about you.
Request correction of inaccurate data.
Request deletion of your data ("the right to be forgotten"), subject to certain legal exceptions.
Object to or restrict certain types of processing, including marketing.
Request a copy of your data in a portable format.
Withdraw consent at any time where we rely on consent as our lawful basis.
To exercise any of these rights, contact us at hello@whitecrossdigital.co.uk. We will respond within one month, as required by law.
You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk if you believe your data has been mishandled.
Our website uses Google Analytics to understand how visitors use our site. This may involve cookies or similar tracking technologies that collect anonymised or pseudonymised usage data. You can control or disable cookies through your browser settings, though this may affect how the website functions.
Our website and services are intended for business use and are not directed at children. We do not knowingly collect personal data from anyone under the age of 18.
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The "last updated" date at the top of this page will reflect the most recent revision. We encourage you to review this page periodically.
If you have any questions about this Privacy Policy or how we handle your data, please contact us at:
Whitecross Digital
Email: hello@whitecrossdigital.co.uk
Based in: Kent, United Kingdom
These Terms of Service ("Terms") govern your use of the Whitecross Digital website (whitecrossdigital.co.uk) and the services we provide. By accessing our website or engaging our services, you agree to be bound by these Terms. If you do not agree, please do not use our website or services.
Whitecross Digital is a digital marketing agency based in Kent, United Kingdom, providing services including but not limited to website design and development, search engine optimisation (SEO), social media management, and content creation, primarily for local service businesses.
You may use our website for lawful purposes only. You agree not to:
Use the website in any way that could damage, disable, or impair its functionality.
Attempt to gain unauthorised access to any part of the website, servers, or networks connected to it.
Use any automated system (such as bots or scrapers) to access the website without our prior written consent.
Use the website to transmit any harmful, unlawful, or offensive content.
We reserve the right to restrict or terminate your access to the website at our discretion if we believe these Terms have been violated.
All content on this website, including but not limited to text, graphics, logos, images, and design elements, is the property of Whitecross Digital unless otherwise stated, and is protected by copyright and other intellectual property laws. You may not reproduce, distribute, or use any content from this website for commercial purposes without our prior written consent.
Any services provided by Whitecross Digital beyond general website browsing (such as marketing packages, website builds, or ongoing retainers) will be governed by a separate written agreement or contract between Whitecross Digital and the client, which will set out specific terms including scope of work, pricing, payment terms, contract duration, and cancellation policies. These website Terms apply to your general use of the site, including the contact form and any informational content, but do not replace or override any signed client agreement.
While we work diligently to deliver effective marketing strategies, we do not guarantee specific results (such as search engine rankings, traffic levels, lead volume, or revenue outcomes), as these are influenced by many factors outside our direct control, including market conditions, competitor activity, and changes to third-party platforms (such as Google or social media algorithms).
Our website may contain links to third-party websites or services (such as social media platforms or booking tools). We are not responsible for the content, accuracy, or practices of any third-party websites, and including a link does not imply endorsement.
To the fullest extent permitted by law, Whitecross Digital shall not be liable for any indirect, incidental, or consequential damages arising from your use of this website or reliance on any information provided on it. This does not affect any liability that cannot be excluded or limited under applicable law, including liability for death, personal injury, or fraud.
By submitting information through our contact form, you confirm that the information you provide is accurate and that you have the right to share it. Submission of a contact form does not create a contractual relationship between you and Whitecross Digital; this is established only through a separate signed agreement for services.
We may update these Terms from time to time. Any changes will be posted on this page with an updated "last updated" date. Continued use of the website after changes are posted constitutes acceptance of the revised Terms.
These Terms are governed by and construed in accordance with the laws of England and Wales. Any disputes arising from these Terms or your use of the website shall be subject to the exclusive jurisdiction of the courts of England and Wales.
If you have any questions about these Terms, please contact us at:
Whitecross Digital
Email: hello@whitecrossdigital.co.uk
Based in: Kent, United Kingdom
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